The Stereotype Content Model – Benefits and Challenges of Examining Group-Related Differences on Basic Dimensions of Social Perception in a Latent Modelling Framework

Friehs, M.-T. (Osnabrück University, Germany), Kotzur, P. F. (Osnabrück University, Germany)

The Stereotype Content Model (SCM) proposes warmth and competence as fundamental dimensions of the social perception of groups. This model was applied to generate societal descriptions of various countries, to describe trans- and intra-cultural variation in stereotype content or to investigate perception of group labels. However, although latent modelling/structure equation modelling (SEM) presents various advantages for the statistical modelling, reliability and validity of the findings, SEM have rarely been applied in SCM literature. This presentation gives an overview of the extant SCM literature, elaborates potential contributions of SEM to this line of research, and sheds light on potential challenges to SCM research. Special attention will be paid to the question of measurement equivalence, which relates to the valid comparison of assessments of social groups’ perception. An empirical example of a measurement equivalence analysis within and between samples will be presented and its implications will be discussed with reference to the implications of (missing) measurement equivalence on the validity of SCM findings as well as future research directions.

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Person Perception and Stereotyping