Wong
Does Political Ideology Influence People’s Desire to Patronise Fair-Trade Products Despite Price Premiums? Wong, R. M. M. (Nottingham University, Malaysia), Owuamalam, C. (Nottingham University, Malaysia) The goal of the price premium on fair trade products is to address inequality in global trade, but such pricing can reduce product competitiveness. One solution might be to remove the price premiums: but this will defeat […]